The Google Pixel team needed creative help to strategize, concept, and build a brand voice on social media in order to show their audiences they're listening *AND* staying ahead on trends.

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Enter Mary (hi, it's meee). And my 'real-time' creative team. We worked alongside social strategists to find trends every morning and created 3-5 possible concepts.

 

Once ideas were approved, we'd immediately get to work, writing and designing. All in "real-time." And we'd get it posted within an hour, letting the community managers engage with the audiences.

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Some of our best work? A meme about Harry Styles. And turning TikTok trends into Tweets. A difficult challenge, but extremely fun. We soon figured out what our audiences loved and then *voila* we earned brand trust.