This is the place where people suddenly find themselves leaving the big city, whether it's work-related or seeing family for the holidays... only to find themselves falling in love with a handsome (or beautiful) small-towner. Oh, and don't forget, they also find the meaning of Christmas too. 😘 🚕 🎄
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I grew up with Hallmark Channel... so, I was THE target audience writing to MY target audience. For three months straight, I was pumping out anywhere between 50 to 100 Tweets and Instagram captions a day.
From sponsorship copy (Hershey's, LEGOLAND, People Magazine) to writing PR headlines, tagging actors and actresses, and concepting real-time trends with the strategy team... I did it all while Christmas music was playing in the background. And yes, I even sipped on hot cocoa. 🛷
Enjoy some examples below.
Grab the popcorn.
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