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Erica: the guide by your side
As the lead copywriter, I helped my creative team write and build out the official landing page for Erica®, Bank of America's newest AI tool that provides proactive insights, helps users manage their accounts, finds answers to questions and connects them to financial specialists.
As the lead copywriter, I helped write the official landing page for Erica®, Bank of America's newest AI tool that provides proactive insights, helps users manage their accounts, finds answers to questions and connects them to financial specialists.
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By creating simple, direct and clear copy, we were able to drive more users to trying out the virtual financial assistant on the mobile banking app—which answers up to 2M messages a day!​
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Awards:
Campaign Video
Landing page
IRL: visiting the OOH wraps on the Bank of America Tower, NYC
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