brooklinen sheets

Integrated Campaign

Insight: What if you didn’t have to sleep at a five-star to experience a night of luxury?

Concept: Upgrading something as simple as sheets can drastically elevate your sleep experience.

We came up with a series of 10-second video ads to display on social, such as YouTube.

The video still ties in the feeling of luxury. How it would feel if the consumer invests in Brooklinen.

Luxury feels like... heaven on the skin. Floating away on a cloud. A five-star experience.

Whatever luxury feels like to the consumer... In the end, it's in an investment that will elevate the sleep experience.

CW: Mary Wagner

AD: Jenessa Barnes